In Powering Up Your Business: Preparation Strategies for AEP Marketing Success, you’ll discover the essential steps and innovative tactics to elevate your business during the Annual Enrollment Period (AEP). This presentation will cover key aspects such as understanding market trends amid an election year, reviewing AGA’s AEP Marketing Guide for 2024-2025, how to leverage digital channels, and more! By the end, you’ll be equipped with practical strategies and actionable insights to maximize your marketing impact and drive success.