1. Use Eye-Catching Visuals to Capture Attention

Think about the last time you scrolled through your social media feed. What made you stop and take a closer look? Chances are, it was an eye-catching image or video. In today’s crowded online world, strong visuals are key for grabbing attention and getting your message noticed.

How to Do It:

• Choose high-quality images or graphics that genuinely connect with your audience. For example, photos of middle-aged individuals enjoying vacations or spending time with family can create a sense of familiarity and inspiration.
• Experiment with short videos or animations to stand out in feeds—platforms like Facebook and LinkedIn love video content and prioritize it in their algorithms.
• Include your branding in every visual, like your logo or business name, to build trust and recognition over time.

Try This:Create a video highlighting common Medicare questions and encourage viewers to leave comments with their concerns. Then pin this video at the top of your page. This type of engaging content can make your Medicare social media posts stand out.

2. Write Clear, Engaging Captions

Your visuals grab attention, but your text communicates the value you bring. Crafting clear and engaging captions ensures your audience understands your message and is inspired to take the next step.

How to Do It:

• Start with a strong hook: Lead with a question, bold statement, or helpful tip to immediately draw readers in. For example, “Are you confident your Medicare plan still fits your needs?”
• Use bullet points or emojis to make your content easy to follow and emphasize key takeaways.
• End with a clear call-to-action (CTA): Encourage your audience to reach out for a consultation, explore a resource, or engage with your post.
• Speak to their needs and concerns: Focus on how you can make the Medicare process simpler and more understandable for them.
• Ensure compliance: Always follow CMS guidelines by avoiding misleading statements, unapproved plan comparisons, or guarantees about savings, coverage, or benefits. Refrain from using superlative language like “the best” or “most affordable.”. Focus on providing educational and truthful messaging that informs rather than persuade

Try This:
Post a caption with three tips on how to make Medicare decisions easier, paired with a call-to-action like, “Give me a call today to speak with a licensed insurance agent and review your plan’s coverage.”

3. Use Timing and Trends to Stay Relevant

Timing and relevance are everything on social media. Posting when your audience is most active increases the likelihood that they’ll see and engage with your content. And by tapping into current trends, you can create posts that feel timely and relatable.

How to Do It:

• Post during peak engagement times: Pay attention to when your posts get the most interaction and adjust your schedule accordingly.
• Use timely healthcare topics to position yourself as an expert. For example, share updates about Medicare changes for 2025 or reminders about upcoming enrollment periods (when it’s compliant to do so).
• Experiment with trending post formats like reels, carousels, or polls to capture attention and increase interaction.

Try This:
Post a carousel on Facebook or LinkedIn titled “3 Reasons to Start Planning for Medicare Early,” with visuals highlighting the benefits of early preparation and a CTA to schedule a call. Posts like this help make your Medicare social media posts more engaging and effective.

Keep the Momentum Going After AEP

Here’s the reality: Many agents slow down their marketing efforts after AEP. But that’s exactly why it’s the perfect time to ramp yours up. The months following AEP are ideal for staying connected with leads who didn’t enroll, building relationships, and keeping your audience engaged.

Why It Matters:

• Stay Top-of-Mind: By continuing to post consistently, you remain the go-to person in your audience’s mind when they’re ready to make decisions.
• Build Trust with Education: Use this time to share valuable, educational content that positions you as an expert they can rely on year-round.
• Prepare for the Next Enrollment Period: A strong social media presence now will set you up for even greater success in 2025.

Final Thoughts: Build a Year-Round Social Media Strategy

Social media isn’t just a tool for AEP—it’s a year-round opportunity to connect with clients, build trust, and grow your business. By using compelling visuals, clear and impactful text, and smart timing, you’ll create posts that not only engage your audience but also drive meaningful results.