1. Optimize Your Profile Basics First

Think of your Google business profile as your online storefront. If the basics aren’t complete, Google won’t rank you highly, and prospects won’t trust you.

Action steps:

• Make sure your name, address, and phone number are 100% consistent with what’s listed anywhere else online.
• Add your business hours (including extended hours during AEP if applicable).
• Upload a professional headshot and photos of your office or community involvement. People want to see who they’re calling.
• Write a keyword-rich description.  Get detailed.  What makes you stand out?

2. Use Google Posts Like a Mini Marketing Campaign

Google Posts are underused, but they’re gold during AEP. They appear right inside search results and can match keyword-rich queries.

Ideas for Posts:

• Weekly reminders: “AEP runs Oct 15–Dec 7. Here’s what you should know before making changes.”
• FAQs: “What is the Medicare Annual Enrollment Period?”
• Local tie-ins: “Join our free Medicare education session at [library/center] this Saturday.”

3.  Make Reviews Your Greatest Sales Tool

Nothing builds trust faster than reviews. Older adults (and their families) look for reassurance that others have had a positive experience with you.

How to Get More Reviews:

• Ask satisfied clients at the end of a successful enrollment meeting.
• Send a follow-up email with a direct link to your Google review page.

Be sure to respond to every review. Thank people for kind words and acknowledge concerns with professionalism. Google rewards active engagement, and prospects notice.

Want to see how Google reviews can work harder for your insurance agency? Check out our blog: How to Use Google Reviews to Boost Your Insurance Agency With Minimal Effort.

4. Promote Your Educational Events

If you’re hosting seminars or community Q&A sessions, don’t limit promotion to flyers or Facebook. Post your events on your Google Business Profile.

Google highlights events in local searches, which makes it easy for prospects to discover and attend.

Checklist for Event Posts:

• Event name
• Date, time, and location
• What attendees will learn (keep it educational and compliant)
• How to register (phone, website, or event page)

5. Add Photos and Videos Regularly

Google wants to see active businesses. Each time you upload photos or videos, it signals that you’re real, engaged, and relevant in your area.

Ideas for visuals:

• A short video introducing yourself and explaining what AEP is
• Photos of your office or meeting spaces
• Community involvement photos (volunteering, workshops, local fairs)

These not only boost rankings but also make you more approachable to prospects.

The Bottom Line: Show Up Where It Counts

Your Google Business Profile is more than a listing. It’s a local visibility engine that connects you with people already searching for help during AEP and beyond.

When you show up with an active, trustworthy profile, you’re not just visible,  you’re credible.

And credibility is what turns searches into appointments.