We hear it all the time: “I’ve been selling Medicare products for years–I don’t need sales training.” Not only is that statement wrong, it conveys an attitude that just won’t work if you want to win in Medicare sales.

Here are a few reasons why you need Medicare training, even if you think you’ve already heard and seen it all.

1. Medicare sales training keeps you competitive.

As an independent Medicare broker, you’re in the driver’s seat of your career. The nature of the insurance sales business makes it critical for agents to remain highly motivated and competitive—which means you should always be learning and sharpening your skills.

2. Training keeps you compliant.

The more knowledgeable you are, the more protected you’ll be. You’d be surprised how often certain CMS rules are broken. (Learn the top 5 Medicare compliance issues [and how to avoid them] here.) Most of the time, the cause of offense is just lack of knowledge.

That’s why we can’t stress it enough—take full advantage of all of AGA’s educational resources! You can benefit from AGA’s sales & marketing support at every stage of your career.

3. Learn from more sources.

AGA strives to cultivate an environment for growth. Our training offers a chance to connect and learn from peers. You can’t do it all alone—our Medicare training events provide an opportunity to meet with AGA agents with different experiences and skill sets.

If you’re a new agent, connect with a veteran to learn about tried and true sales methods. If you’re a veteran, see what you learn from new agents with coming in with fresh perspective.

4. Things are always changing in Medicare sales.

Healthcare isn’t a stagnant industry. As Medicare evolves, your knowledge of those changes and how they affect your clients is crucial.

The way you market yourself in the healthcare space also becomes more and more specific each year. (Get the lowdown on the new 2017 CMS guidelines here.) So, when it comes to Medicare sales, you always have to be on your toes about compliance, carrier information and the benefits and services your clients are/can be receiving.

Your customers are changing, too. You’re not marketing to a disconnected grandad; the older generation—your potential clients—know more about technology and social media than ever before.

Medicare sales training keeps your finger on the pulse. It gives you a chance to continually improve your sales and marketing strategy while ensuring the way you’re marketing and selling to your clients makes sense for your target market.