As an independent insurance agent you know that the Medicare Annual Enrollment Period (AEP) can be a bit of a rollercoaster ride. It’s a crucial time for your clients, and it’s equally important for you to be well-prepared and ready to assist. But let’s face it – AEP prep can get overwhelming. That’s why we’re here to help you navigate it quickly, cheaply, and with minimal stress. Keep reading to find out our top tips to navigate this year’s AEP like a pro.

Ready, Set, Prep!

If you’ve found yourself a little bit behind on AEP prep this year, don’t worry!  There is still time to get your ducks in a row and formulate a plan that will allow you to assist your clients as efficiently as possible.  Here are few things you can do right now:

Get Organized

Efficiency and organization go hand in hand. It’s time to take a moment to optimize your workspace. Remove all unnecessary clutter and items that won’t serve a purpose in the coming months. Ensure your office is well-stocked with essential supplies such as printer ink, paper, pens, notepads, and more.

If you haven’t already organized your book of business, now is the time to do so.  Review your clients’ current Medicare plans and update important  information.

Review Website & Social Media Channels

If you have a website, double check contact forms are working properly and call to actions are optimized for the Annual Enrollment Period.  The same goes for your social media platforms; verify that all contact details are accurate, and focus on sharing educational and informative content to assist your clients in effectively navigating AEP.

Stay Compliant

Several new compliance changes went into effect on September 30, 2023. One of the most significant in these updated guidelines is the introduction of a new disclaimer, which reads as follows:

“We do not offer every plan available in your area. Currently, we represent [insert number of organizations] organizations which offer [insert number of plans] products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program to get information on all of your options.”

It is important to have a full understanding of the changes to ensure you remain compliant throughout the Annual Enrollment Period and beyond.  To get an easy-to-understand breakdown of these changes, read our latest blog post:  “Adapting to the Latest Regulations: A Breakdown of CMS’ 2024 MA and Part D Final Rule Changes for Agents”

Remember, our dedicated compliance department is here to support you. Contact them with any compliance related questions or concerns.

Cost-Effective AEP Prep

Leverage Resources and Technology

The Annual Enrollment Period (AEP) is the ideal season to maximize the benefits of collaborating with a reliable FMO (Field Marketing Organization). A reputable FMO should offer valuable resources and comprehensive support to ensure your success during AEP.

When you partner with a reliable FMO  like AGA, you gain access to an extensive array of agent services, including:

• A dedicated Marketing Department
• Efficient Event Reporting & Coordination
• An Agent Portal & CRM equipped with Online Enrollment capabilities
• Coordinated Certification Training & Support
• A responsive Commission Team
• Reliable Compliance & Allegation Support
• A proficient Submission Department
• An experienced Contracting Team
• Involvement in our Agent Referral program

Use these resources to your advantage to save time and money during this busy season.

Take Advantage of Free Resources

AGA agents have access to amazing free resources like our Co-op Marketing Program which covers 50% of various marketing-related expenses like Medicare lead purchases, traditional print media, direct mail campaigns, digital advertising, and special events.

In addition to our cost saving co-op program we also offer a lucrative Marketing Dollars program which provides agents a chance to earn bonus dollars for every qualified  application written.  Bonus dollars can be used for various marketing related initiatives.

To further enhance efficiency,  we also offer dedicated AEP resources designed to help you maximize your time during this busy season.  Get access tools like a stock photo bundle, AI headshot generator, and more.

Stay Stress-Free

Don’t let the stress of this busy season get to you. Here are some strategies to keep your cool during AEP:

Be Mindful of your Time

To avoid feeling overwhelmed, set goals that you can realistically achieve and focus on getting the most important tasks done first. If you can, ask someone like a family member or assistant to take care of the tedious tasks. It’s just as important to take care of yourself and stay calm. Find some time every day to relax, and use the weekends to recharge.

Seek Support and Guidance

Remember, you don’t have to go it alone.  Lean on the resources available to you to streamline your workflow.  At AGA, we are your support system throughout AEP and beyond.  We have a number of tools and resources available to help assist you through this busy season like event reporting & coordination, agent portal & CRM, training & support, and a dedicated compliance department to name a few.  And speaking of support…

Regional Sales Managers (RSMs) are Your Allies

Think of your RSM as a dedicated team member. Don’t hesitate to reach out to them when you need support.

Have a slow month? Ask your RSM for introductions to potential assets. They’ve got the experience as brokers or carriers themselves and can guide you in the right direction.

Throwing events that aren’t hitting the mark? Your RSM can attend the event and provide pointers, like improving your presentation skills. They’re like your personal sales-side “life coach.”

Final Takeaway

AEP prep doesn’t have to be a headache. With the right strategies, you can navigate it quickly, cheaply, and with less stress. And remember, we’re here to support you, so don’t be shy about reaching out for help. Here’s to a successful AEP season!