U.S. Residents aged 65+ spend about 2.6 hours a day on a computer, smartphone, or tablet. If you are trying to get more leads, this is definitely an area you don’t want to ignore. Granted, live TV time makes up more than half the media consumption in their days, however advertising on TV is very expensive, and for an independent agent, the cost is typically a deal breaker. The good news is the internet is still one of the most affordable places to get more leads.

Website for the Win

An online presence can get you more leads. Having a website means an opportunity to be found in search results. However, building a website can be expensive and involved. Don’t fret. A turnkey website service makes this step easy-peasy. AGA’s turnkey websites are loaded with content and can be customized with your information quickly. Your website will even come with an opt-in form so that you can get leads’ contact information delivered to your inbox 24/7. Regular blog posts, images, and articles will be populated on your custom website, so you don’t even have to worry about updates! New, relevant content on your site gives Google all the feels and helps your site get ranked higher in search results. The easier you are found in search results, the more leads you will get. Having an online presence is also a trust factor to anyone you are handing out business cards to. Additionally, it’s an easy way for them to vet you and when that happens, you want your website to make you look good.

Avoid the Time Suck of Nurturing Leads

Customer retention, referrals, and repeat sales are critical to your profitability. Once those leads come in, they may not be ready to make an instant decision. This is an opportunity to address their concerns, build rapport, prove that you are knowledgeable, and there to serve them. Writing and emailing a large list of leads (even a small one at that), can take so much time. Even with the best of intentions, you have so many other tasks at hand, such as putting on events, making calls, following up on applications, attending appointments. We get it. This is why we have built the tools to automate the time-consuming parts of the follow-up. With a Customer Retention Program, your customers will be contacted consistently twice a month with content that speaks right to their concerns and helps move them from a lead to a client. Most importantly, you build credibility among clients and prospects without having to reinvent the wheel every time.

Don’t Break the Bank to Get More Leads

Now, wouldn’t it be nice if you could have someone share in the cost of all of this? Well, you can! AGA’s Co-op Program covers half your advertising bill. Check out all the ways you can leverage co-op dollars. Let’s talk and figure out how you can get more leads and only pay half the cost.

Be on the lookout for Part 2 of How to Create an Online Presence and Get More Leads.