How to Market Yourself as an Insurance Broker
When it comes to marketing yourself as an insurance broker, it is not what it used to be. Once upon a time, it meant a face-to-face meeting with a client to create a personal bond and professional business process. Today, part of being an insurance broker is a virtual, online experience, at least at the beginning before a client ever knows about you. In fact, today business in general is an online experience.
However, as the years go on, laws regarding health care continue to change and evolve. New products are introduced, and new opportunities arise for those agents who can provide a personal touch with their expertise despite the growing virtual world.
So, how can you market yourself as a health insurance broker?
New insurance brokers and experienced agents alike benefit from online marketing techniques. These tactics can bring in more business, increase retention, and raise sales numbers, creating a positive experience for everyone.
So, let’s dive into how you can sell Medicare insurance products in an increasingly tech-obsessed world.
Because of the huge shift in the way we do business, one of the first steps you need to take to market your insurance game, is to get online. Sounds simple enough, right? Some easy ways to do this are to use content marketing and social media. The average U.S. senior spends about 2.6 hours a day on a computer, tablet, or smartphone. The average consumer today is on social media all throughout the week and checks it around 8 times each day, so it’s a great place to find your target audience and begin your marketing journey. Connecting with your customers through social media builds personal bonds, but also gives you an amazing marketing tool.
How to Use Social Media in Insurance Marketing
Think of it this way, Sally, one of your clients, has a bunch of friends looking to get insurance. They need a little help. Well, when Sally was scrolling through Facebook last night, she saw an article you shared to your feed (there’s that content marketing again) explaining to your followers how they can find the right insurance to fit their needs. Sally immediately shares the post with her friends, who then contact you for more information. Voila – new clients!
That isn’t the only way to market your insurance business, though.
Before a consumer buys something, they typically do their research. This may not be the case for everyone, but customers today are becoming educated and doing their homework before breaking the bank. You can definitely expect that from your future clients.
So, find ways to make YOU stand out. Typically, when a consumer has a question, they hop on over to their favorite browser – Google. They ask Google anything and everything- so when it comes to insurance, you bet-your-bottom-dollar they’re looking that up too.
Ways to Market Yourself on Google
When they type “health insurance brokers near me” into that address bar, you want to be the first thing they see, and it’s up to you to make that happen. To do that, you’ll first need a website and an online presence. Next, you’ll need to use some sort of tool to push yourself to the top. Whether that is paid advertising, Search Engine Optimization, a Google MyBusiness profile, or a combination – be sure you have tracking tools in place to measure the data and results of your online presence.
Appealing to Your Target Market
Additionally, knowing what your target market cares about, their concerns, behavior, interests are invaluable. Take the time to learn about them and then focus on how you can better serve them. For instance, do they preferred to be called elders or seniors? Hint…it starts with an “s”. Break down complex content into layman’s terms. What areas of Medicare are they finding confusing? Do they prefer information presented in charts or words? By all means, look for ways you can go above and beyond. Would they value you sending them a personalized birthday card?
Finally, you want to offer people something. Advertising isn’t just about getting your brand out there anymore. Of course, that definitely plays a role, but with increasing competition, people want to know what’s in it for them. Why should they choose you over the next guy?
Is it because your website and social media presence is more than just a business, but also an engaging environment? Is it because you offer free content – such as informative articles and templates? Is it because you share expertise, build personal relationships, and people leave you glowing testimonials?
All of these things can be game changers to your business.
So, let’s recap- being intentional with how and where you market yourself is critical. Online marketing is one of the best ways to gain clientele, increase sales, and bring in more business. There are plenty of ways to amp up your networking and marketing game to find more customers. So, what are you waiting for?
Let’s get you online!
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