News, Advice and Other Things
Ever feel like your much anticipated campaign had all the promise in the world and then flopped? Aligning with your target audience makes all the difference. Getting the right message to the right place at the right time is critical. Check out these 11 stats to get insurance marketing results.
Marketing to seniors on social media is a great way to reach a growing tech-savvy senior population. Follow our guide on social media marketing to seniors.
What constitutes an educational event vs. a sales event? Find out how to promote each and comply with MCMG. You may even be able to get half of your ad costs paid for.
As an independent insurance agent, you drive your career. So—how do you make your mark in the competitive and fast-paced insurance landscape? See these 5 factors that help make a successful insurance agent.Knowledge Your role as an independent insurance agent is to...
Getting found online can yield a healthy lead flow for independent insurance agents, and Google My Business (GMB) is a great way to rank organically when people are looking for your services.What is Google My Business According to Google: “Google My Business is a free...
Digital ads are a very effective way to reach seniors at a lower cost per lead. However, it requires creating good content and knowing where to run your ads.
Purpose of Permission to Contact Before we explore the question of “When Does Permission to Contact Expire,” it’s important to understand what it is and who it covers. When contacting current or future Medicare beneficiaries, brokers must stay on their toes. The...
Marketing yourself as an insurance broker is harder than it used to be. Find out the critical components to selling yourself.
Juggling the tasks of running a business and selling are challenging. Without systems in place, agents and brokers tend to burn out quickly. Choosing the wrong management systems can also be detrimental. Here’s some wisdom on how to select the right foundational support system from agents and brokers who have been where you are.
This year’s Annual Election Period (AEP) has ended. Learn how to create an online presence to attract more quality leads in the new year.